Orthodontist braced for success in Knutsford

Cheshire orthodontist Beatrice Luciola is the latest Knutsford business-owner to launch her practice at The Brookdale Clinic on Manchester Road.

Dr Luciola, who runs Beyond Orthodontics, helps children and adults achieve the smiles they have always wanted using modern dental braces to straighten overcrowded and crooked teeth. The move follows the success of her established clinic in Lymm.

“Knutsford was the obvious choice when I was deciding where to expand my business,” says Dr Luciola

“Working with the Knutsford community has been a fantastic experience so far, not least because I’ve found my patients to be open-minded, keen to understand their treatments, and committed to getting the best possible results.

“Working from The Brookdale Clinic also means I’m immediately part of an established professional community with high standards in an environment that’s welcoming and well-equipped.”

The Brookdale Clinic was created in 2007 by physiotherapist Cathie Stone who was looking for new premises for her own business. The Manchester Road building was too big for her business alone but offered space to combine her physiotherapy clinic with other like-minded businesses. The clinic’s seven consultation and treatment rooms are now home to 10 practitioners offering a range of services including physiotherapy and podiatry to beauty therapy.

“My vision for the clinic has always been to create a centre of excellence where people can speak with confidence to experienced, caring professionals about a wide range of health, fitness and wellbeing issues in a relaxing environment,” says Cathie.

“Beatrice’s warm and caring professional approach combined with her extensive training and experience make her a natural part of our team and we are excited to have her on board.”

Beatrice Luciola, who completed her training in Manchester and is accredited as an Orthodontic Specialist by the General Dental Council, believes a sea-change of opinion towards dental braces is fuelling interest in the treatments she offers, particularly from adults.

“I always knew it would be a challenge to overcome the stereotypical ‘Ugly Betty’ image that stops many people from investigating orthodontic treatments. But using orthodontics to straighten teeth has become a far more acceptable and common practice, particularly among adults who have dreamed of having a beautiful smile but have felt embarrassed about getting a fixed brace.

“Braces have come a long way in the last ten years and technological advances mean that modern appliances, which often use tooth-coloured ceramics and clear plastics, are far easier to wear.”

Dr Luciola has also seen a trend in brides-to-be from Knutsford and the surrounding area seeking out ways to get a beautiful smile for their big day.

“I knew Cheshire was one of the most popular places in the UK to get married, and I’ve seen clear evidence of this in the number of brides-to-be who are coming for treatment. But it doesn’t stop there, and on several occasions I’ve ended up treating the bridegroom and even the mother of the bride.”

Dr Luciola is also an active charity campaigner, using her expertise to improve the treatment of people suffering from cleft lip and palate in developing regions of Kenya. She helped to set up Operation Smile Kenya in the early 90’s and now spends a month each year in the country supporting the charity’s ongoing work.
She is also set to launch her own charity helping people with serious health issues in and around Funzi Island in Kenya, alongside teams of healthcare professionals whom she hopes to recruit from the UK and the local community.

For further information, please contact Susan Lefebvre at Susan Lefebvre PR on 07968 868 401 or email susan@susanlefebvre.com